UHD Animations

These 10 projects demonstrate an approach to creating 'stills + motion' image solutions that have a cohesive aesthetic.

Exteremly high resolution stills photographs are used to create the motion design, and conversely, frames from the moving images may be rendered out as stills suitable for print applications.

Conventional video, even at 4K, cannot match the aesthetic perfection and are unsuitable for print purposes. The inherent colour rendition, sharpness and resolution of high end digital photographs is unsurpassed. 

Ultra High Definition moving imagery created this way can be displayed at the highest resolutions on the best UHD screens available without visible loss.

The production value is very high and the process can be extremely efficient and cost effective. The value added result is beautiful photography + moving images made in one workflow from the same assets with the same technology. 

UNIQLO ‘Holiday’   Stills + Moving Image

Client : UNIQLO (Paris, London, New York, Tokyo).

Brief scope : To deliver a Global Campaign of Stills + Motion for UHD Digital OOH & Print Campaign / in-store LED video installations / online / digital  facades / point of sale / provion for 8K resolution outputs.

Time frame 5 weeks : 2 weeks pre-production / 1 week shoot / 1 week post stills / 1 week post motion.

Process : In house stills photography created on a 40 MP digital camera / retouching to print ready specifications for offset printing / conversion for use in the video / render outputs to multiple platforms and devices up to 8K resolution. Outsourced renders and LED installation deliverables.

Description : A challenging multi-platform project, with the team spread across the globe in London, Paris, New York, Barcelona and Tokyo. My delivery involved creating the visuals for Print+Motion and a design management solution to the complex workflow, from pre-production and production, through to post-production.

Thanks to : 4 specialist stylists from Tokyo working their magic upon garments / Javier Weyler's thoughtful sound design.

Outcomes : LED video installations at NYC 5th Avenue, SoHo, West 34th St, Paris and London Oxford St stores / stills for year round multi-purpose print / UNIQLO online legacy video.

Indicative budget : $ 150 000 stills+motion (excludes LED Installation design / build / delivery).

Wired ‘Audiophile’  Stills + Moving Image

Bushmills Irish Whiskey

Client : Bushmills.

Brief Scope : TVC ident (HD) and Cinema spot. 

Time frame 2 weeks : 2 days studio  / 3 days retouching /  1 week motion design & broadcast ready post production.

Process : In house studio + digital animation & compositing / outsourced CGI liquid in first two seconds of clip and broadcast ready deliverables.

Description :  The agency needed a fast turn around to deliver an ident for Bushmills' European cinema and television and wanted to use the print assets for motion creation.  The 'Black' project below was referenced for the workaround.

Outcomes : Digital Cinema & Television Ident that visually matched the OOH print campaign on budget.

Indicative budget :  $ 34 000 stills+motion (Excludes sound design).

Black 

Client: National Magazines UK.

Brief Scope : Stills + motion / DPS print with asset conversion to HD video promo for event publicity.

Time frame 2 weeks : 1 week photography & retouching / 1 week motion design.

Process all in house : 25 fragrances photographed individually + composited and retouched for print / motion design / compositing / animation / VFX.

Description : To promote the Jasmine Beauty Industry Awards for National Magazines Fragrances submission.

Outcomes : High resolution photographic files suitable for all print insertions and moving image that can be rendered to UHD display.

Indicative budget : $ 27 000 stills+motion (Excludes sound design).

Adidas

Client : Adidas Germany

Brief Scope : Stills + motion for UHD Digital OOH Print & Digital / in-store installations / online / print / digital  facades. 

Time frame 2 weeks : 3 days pre-production / 1 day shoot Hamburg / 1 week post-production stills / 1 week post-production motion.

Process In house : Stills photography created on digital DSLR camera / retouching for print insertion and conversion for use in the video.

Outsourced :  / motion compositing / animation / motion graphics / edit + render for output to multiple platforms and devices.

Description : Video content for an interactive wall installation for flagship retail store in Berlin / print + online advertising.

Outcomes : Added value with stills for multiple print ad insertions / video installation and online advertising.

Indicative budget :  POA

Breakdance

Client : TwentySix

Brief scope : Stills + motion / online fashion promo.

Time frame 2 weeks : 4 days pre-production / 1 day shoot / 1 week post-production for stills & motion.

Process in house : Stills photographs created on a digital DSLR camera / colour grade and conversion for use in the video file / render for output to multiple platforms and devices.

Description : Online fashion editorial collaboration with UK breakdancer Brooke.

Outcomes : UHD video ready / print ready.

Indicative budget : $ 31 000 stills+motion (excludes sound design).

BBC Worldwide 'The Today Show'

Client: BBC  / commissioned by Red Bee Media & Tomato.

Brief Scope : TVC to visually illustrate and promote interviews with leading cultural critics by bringing to life the illustration & design concept.

Time frame : 4 weeks - 1 week pre-production R&D / 1 week time-lapse photography + chromatography / 2 weeks compositing + video editing.

Process in house : R & D / paper chromatography / high resolution timelapse photography delivered as moving image files. 

Outsourced : Typographic design / illustration / motion composite / broadcast deliverables.

Description : Paper chromatography is the process used to animate the typography. Black ink dissolves in water which carries it through the paper via capillary action. Distinguishable by their variety of colour, the separate compounds within the ink separate and travel through the cellulose base at differing rates.

Outcomes : Broadcast worldwide / added value through the provision of multiple plates in high resolution available for print.

indicative budget : POA

Underworld 'Bird1' Music promo