• selected projects
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peter thiedeke

image maker

  • selected projects
  • about
  • contact

Stills + Motion image solutions developed for convergent and new media environments.

Cohesive aesthetic, high production values and created in an extremely efficient workflow.


Underworld

 

Music promo / animated photography / client Underworld / commissioned by Tomato.

Exhibited at The National Pushkin Museum, St Petersburg, Russia.

A study of life and death, this piece documents the cycle of the oriental Dynamite Lillie. A formally lit still life composition, 24 000 frames were recorded over six weeks. The bulbs open and move responding to the ambient light, the temperature of the studio and to one another's presence. 

They bloom, sexually interact, die and decay. The full six minute version can be seen here.


h2o

 

Personal work / highspeed macro video and photography / hydrogen 2 + oxygen 1

Water is created through the formation of stars and has been in existence for as long as the Universe.  In it’s liquid, gaseous or solid forms it is vital to every life form on Earth. Spiritually and philosophically it is considered a purifier. Physically, for the most part, it is what we are.


Wired

 

Code / animated photography / client Wired UK / commissioned by Wired.

A symbiotic relationship exists between sound and image.

The moving image is created by sampling pixels of the still life photographs of audio output components, then re-organising their spatial co-ordinates in a virtual three dimensional workspace. Electronic sound is generated by sampling the colour, tonal and spatial data values of the images. Those values are used to create a histogram which synthesises the spectrum of an audio signal waveform which in turn reorientates the x, y and z co-ordinates of the extracted pixels. New frames are created from each original frame and are then linearly sequenced.



UNIQLO Global Campaign

 

UHD Digital OOH / in-store installations / online / print / digital facades / client UNIQLO.

A challenging multi-platform project, with the team spread across the globe in London, Paris, New York, Barcelona and Tokyo.

Each frame is of UHD resolution can be rendered and displayed at the highest resolutions on the best screens available without visible loss, suitable for multi-platform usage from large format POS print and digital OOH to online and mobile.


UNIQLO / Installations

 

The LED installations went up in the flagship store on 5th Avenue, and the SoHo, West 34th St, Paris and London stores.

In NYC at the time of installation, I popped by to document the process.


Adidas

 

Adidas Germany  / Content for Interactive wall installation for flagship retail store in Berlin. 

This collaborative piece draws upon the life and work of  Edweard Muybridge's human motion studies and stop frame animations.

Each frame is of UHD resolution can be rendered and displayed at the highest resolutions on the best screens available without visible loss, suitable for multi-platform usage from large format POS print and digital OOH to online and mobile.


Gucci Guilty 

 

Animated photography & CGI / Procter & Gamble / online promo for fragrance launch.

Made with a high end digital stills camera back in a single production and post production workflow. The photography and moving image can be rendered and displayed at the highest resolutions on the best screens available without visible loss.

 


Black

 

Animated photography  / National Magazines / digital promo.

The photography and moving image can be rendered and displayed at the highest resolutions on the best screens available without visible loss. One workflow with one camera, set and lighting.


Busmills 

 

Animated photography & CGI / Kessels Kramer / TVC and cinema spot. 

 


Muuto

 

Custom code  / 360 º motion capture / animated photography / R+D experimental project.

Inspired by the organic beauty of the Phalaenopsis Blossom (orchid) and the design philosophy of Scandinavian collective Muuto. 

Jakob Wagner's Flow Milk Jug and the blossoms are photographed in a 360º range of rotation, creating a three dimensionally mapped image sequence. The data is encoded and re-sampled. In effect, the object can be unwrapped and spread across a two dimensional horizontal plane. Time is spatially compressed from it's multi-dimensional and temporal nature.

muutos : noun - change, modification, new perspective.


Milka 

 

Custom code  / 360 º motion capture / animated photography / CPB Group.

Utilising the R+D from the Muuto project, this treatment incorporates the time slice technique to illustrate the magical Milka chocolate spirals for integration into the Milka 'Nudge' campaign. This approach was taken to satisfy the clients' imperative of photographing real chocolate rather than generating it with CGI artwork.


BBC The Today Show

 

TVC / chromatography & timelapse photography / client BBC  / commissioned by Red Bee Media & Tomato.

Paper chromatography is the process used to animate the typography. Black ink dissolves in water which carries it through the paper via capillary action. Distinguishable by their variety of colour, the separate compounds within the ink separate and travel through the cellulose base at differing rates.


halcyon

 

Animated photography / awarded Best In Category  AOP Awards.

An experiment in form, context and visual metaphor. A reiterative process has led to this series of still and moving images, as the work evolves it's meaning and the contextual approach evolve, revolve and dissolve.

 


© Peter Thiedeke 2020